Richard Lovelock

"After being introduced to 80 Noir Ultra via a gift package from Strava, during Christmas 2020, I was instantly hooked. It’s easy to sense the quality, care and love of all 80 Noir Ultra products along with use of all natural ingredients. I’m thrilled to now join the ‘Elite Hyggelig Squad’ to help spread the word.
Firstly, the chocolate, both in ‘hot-choc form’ along with the performance-orientated bars, are simply delicious. I’m keen to help promote the positive health aspects, physical and mental, of 80 Noir Ultra. Whilst it certainly feels indulgent, there is zero requirement for any guilt! The versatility of a small morning ‘shot’ or a cosy evening mug is wonderful.

I’m super-excited to help spread the ‘hygge’ ethos of 80 Noir Ultra, as we could all use a little more of this in our lives and toward each other. I’d also love to help reduce barriers or stigma around men enjoying a quality cup of hot choc (or at least showing that they do 😉)!

Aside from the delicious hot choc, my favourite product is the Funky Monkey training bar: a perfect mid-ride boost or to kick off post-ride recovery. Being able to incorporate 80 Noir Ultra in to everyday life plus the performance/training side of things is fantastic.
Let’s get hygge with it!"