01 · Ritual
Rituals
Morning, afternoon, evening. Small moments that create a different rhythm to the day.
Enter Rituals →
The World of 80Noir Ultra®
Chocolate,
reconsidered.
We believe chocolate can be deeply indulgent and still belong in the way we want to live — from quiet daily rituals to movement, performance and everything in between.
Why 80Noir exists
Somewhere along the way, hot chocolate became either a sugary treat or something we were supposed to give up.
We thought there should be another way.
One that begins with real dark chocolate, respects cacao for what it is, and doesn't assume indulgence has to mean excess.
80Noir Ultra® grew from that idea: chocolate with depth, character and purpose, designed to become part of everyday life rather than something reserved for an occasional treat.
Less compromise. More cacao. A completely different relationship with chocolate.
Indulgence, without excess
We didn't take the pleasure out. We took a different approach to what went in.
Dark chocolate sits at the heart of everything we make.
Our cacao-led blends move from approachable 72% through intensely dark 87.5% to pure 100% cacao — allowing flavour to come from the chocolate itself rather than relying on sweetness to do all the work.
Because for us, wellness isn't about making chocolate less joyful.
It's about making the chocolate worth choosing.
More than one moment
Chocolate belongs in more places than the sofa.
02 · Wellness
Wellness
A gentler way to think about indulgence, cacao and everyday wellbeing.
Explore Wellness →
03 · Performance
Performance
Exploring where cacao might belong before, during and after movement.
Explore Performance →Our home
Born in North Yorkshire. Looking outward.
80Noir Ultra® was built in North Yorkshire — surrounded by independent food businesses, hospitality and a region that takes provenance seriously.
It's where the brand has grown, where some of our earliest retail relationships began, and where we continue to develop what comes next.
But our ambitions have never stopped at the county line.
Yorkshire roots.
A much bigger chocolate world.
Find 80Noir →
A much bigger chocolate world.
Curiosity is part of the recipe
We don't want to borrow the science. We want to understand it.
Cacao is fascinating. But fascination isn't evidence.
From our own exploratory testing to product development and the wider scientific literature, research increasingly shapes the questions we ask and the products we create.
Sometimes the result confirms an idea. Sometimes it changes the direction completely.
Both matter.
What comes next
We're not finished with hot chocolate.
We are interested in what happens when centuries-old cacao meets new rituals, new environments and new technology.
That thinking is taking us into new serving formats, hospitality, performance and CocoaPod® by 80Noir® — our exploration of real chocolate for compatible pod-based machines.
Alongside it sits another question: how can the next generation of chocolate be considered more thoughtfully from the beginning?
Not innovation for novelty's sake.
Innovation that makes chocolate fit differently into life.
Discover CocoaPod® →
Innovation that makes chocolate fit differently into life.
Beyond home
Chocolate should meet you where life is happening.
At home. In a hotel room. After movement. During a retreat. Around a table. Or somewhere entirely unexpected.
We are building a world in which better chocolate becomes part of experiences, places and moments — not simply another product on a shelf.
80Noir Ultra®
This is our world.
Real cacao. Less sugar. More curiosity. Beautiful rituals. And a belief that chocolate still has somewhere new to go.
Welcome to 80Noir Ultra®.
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