Before During After - cacao and performance

Cacao & Performance

Chocolate for the whole journey.

Before you move. While you're moving. When the work is done.

80Noir Ultra® explores how real high-cacao chocolate can sit across the full rhythm of an active life.

Explore the journey ↓

Before · During · After

One ingredient. Three very different moments.

Different activities demand different approaches, but chocolate doesn't need to be confined to one part of the day.

01 / BEFORE

Prepare.

Set the tone for what comes next.

Before training, competition or a long active day, preparation includes nutrition, hydration, mental readiness and knowing what your body needs.

For some people, chocolate can be part of that ritual.

02 / DURING

Keep moving.

Activity doesn't always happen in sixty-minute sessions.

Long walks, skiing, endurance days, expeditions, cycling and extended training can create moments where portable food becomes part of the experience.

Real chocolate can belong there too.

03 / AFTER

Recover.

The session ends. The cycle doesn't.

Rehydrate. Refuel. Get warm. Slow down. Rest.

Chocolate can become part of the transition from effort into recovery.

Chocolate in motion

Chocolate doesn't need to disguise itself as sports nutrition to belong in an active life.

Before movement, it can sit within preparation.

During longer activity, chocolate can be something practical, portable and genuinely enjoyable.

Afterwards, a warm cup can mark the transition from effort into rest and recovery.

Same cacao. Different moment. Different ritual.

Cacao dark chocolate and cacao ingredients

Inside cacao

A naturally complex ingredient.

Cacao contains naturally occurring compounds that make it scientifically interesting — but interesting is not the same thing as making a performance claim.

Theobromine

A naturally occurring methylxanthine found in cacao.

Polyphenols

Naturally occurring plant compounds found in cacao, with levels affected by origin and processing.

Fibre

Cacao and higher-cacao chocolate naturally contribute fibre.

Minerals

Cacao naturally contains minerals including magnesium, iron and copper, with levels varying by product and serving.

Go Inside Cacao →

Real performance. Real people.

We want to understand performance where it actually happens.

Not only in theory. Not only behind a desk. In real training, real competition and real recovery.

What we're investigating

We're interested in the questions before we're interested in the claims.

01 Does timing change the way cacao is experienced around activity?

02 What role do cacao percentage and serving size play?

03 How does formulation affect the finished performance experience?

04 What can genuinely be measured around focus and perceived energy?

05 What belongs to physiology — and what belongs to ritual and perception?

06 Where does cacao fit before, during and after different forms of movement?

Evidence matters

Possibility is interesting. Evidence is better.

80Noir Ultra® is exploring cacao in the context of performance, cognition, recovery and everyday wellbeing.

That doesn't mean every interesting mechanism automatically becomes a product claim.

We test. We question. We measure. And we say when we don't know yet.

Choose your cacao

Different moments may call for different chocolate.

There is no universal performance serve. Start with the chocolate, intensity and preparation that suit you.

72% Smooth A softer, more approachable expression of high-cacao chocolate. 87.5% Deep More cacao intensity with deliberately restrained sweetness. 100% Pure cacao Cacao mass and cocoa butter. No added sugar.