The 5-Day Challenge

In August 2024, we invited 35 habitual coffee drinkers to replace their morning coffee with our 82.5% dark hot-chocolate shot. The pilot exceeded expectations and became the catalyst for our 12-month Research & Consultancy Programme.

👥 The Participants

📊 The Results (Day 5)

Self-reported outcomes from a short, real-world swap. See limitations below.

🆕 Additional Results

🎯 The Game-Changer

“I thought giving up my morning coffee would be like trying to run a marathon backwards — impossible and slightly crazy. But this chocolate shot? It’s like upgrading from a flip phone to a smartphone. Same job, way better execution!” — Trevor, former coffee addict

What Does This Mean?

• • More bandwidth: everyone reported more time for exercise and everything else.
• • Shorter to-do lists: daily “today lists” decreased considerably.
• • Memory boost: participants remembered everything on the list — and more.

Fact: Theobromine has a longer half-life than caffeine, often giving a steadier energy curve. Individual responses vary.

🔍 Dark Chocolate vs Coffee — The Showdown

🎯 5 Genius Tips for Making the Switch

1. Gradual goodbye: don’t go cold turkey — replace your second coffee first.
2. Time it right: enjoy your shot ~30 mins before peak performance.
3. Ritual remake: whisk the beads; make it your calm morning ritual.
4. Hydration station: pair with water to maximise benefits.
5. Track your triumph: use our Morning Converter sheet in the starter pack.

Ready to Revolutionise Your Mornings?

You’ve seen the results — now try the ritual or join the bigger movement.

Note: This was an in-house, short pilot (self-reported, no control). It informed — but doesn’t replace — our 12-month academic study.