about us

a new era of chocolate

Revolutionising Chocolate Through Science, Culture & Purpose

At 80Noir Ultra, we believe chocolate isn’t just a treat it’s a tool for transformation.

Founded by Carole Armitage, affectionately known as “The Chocolate Lady,” our work is the result of over 39 years of hands-on experience in chocolate, culture, flavour, wellbeing, and social change. We are a research-led consultancy helping brands, cafés, chocolatiers and retailers harness the full power of dark chocolate to improve lives: One square at a time.

What We Do

We are a chocolate consultancy specialising in dark chocolate rooted in science and social responsibility.

We help brands and retailers:

  • Reformulate products to reduce sugar and enhance wellness
  • Educate teams and customers with science-backed content
  • Host in-store events and workshops
  • Create new chocolate experiences and product strategies
  • Support child-friendly and adult functional product development

Why It Matters

The world doesn’t need more sugar. It needs better chocolate.

With childhood obesity and lifestyle diseases on the rise, most chocolate on the shelves is doing more harm than good. At 80Noir Ultra, we’re here to fix that for legacy brands, local shops, and future generations.

Who We Work With

  • Legacy chocolate brands
  • Mid-sized F&B businesses
  • Cafés & wellness venues
  • Independent chocolatiers & sweet shops
  • Parents and schools

Our Advantage

  • 39+ years chocolate experience
  • Wellness + fitness background
  • £450k academic R&D support
  • Bespoke consulting & storytelling
  • Industry passion with a human-first approach
Get in Touch

Empowering Chocolate Knowledge for All

We turn chocolate into a tool for transformation through expert-led workshops, white papers, and hands-on consultancy. Whether you're a brand, retailer, or conscious consumer, we make cacao knowledge accessible, actionable, and impactful.

Discover how we educate

Redefining Chocolate for a Healthier Future

Reimagining Chocolate Through Science

At 80Noir Ultra, we’re transforming chocolate into a science-led wellness tool. Backed by a £450k research partnership with Roehampton and Brunel Universities, our work explores how dark chocolate supports mood, cognition, gut health, and recovery. These insights power everything we do from product development to consulting for legacy brands.

Smart Sugar Reform for Brands That Want to Win

We help foodservice, retail, and legacy brands reformulate chocolate with purpose reducing sugar while keeping taste and customer loyalty intact. Using sensory science, behavioural insight, and our consultancy frameworks, we create solutions that work in the real world not just in the lab.

From Indulgence to Everyday Wellness

Chocolate isn’t just a treat, it’s a wellness ally. We create performance-focused chocolate for adults (80Noir) and kids (Little Sips Co) to support energy, mood, and recovery. Whether you're an athlete, a parent, or a brand ready to evolve, we’re here to make chocolate work better for you.